She said a girl wears the prom dress only once, so she shouldn’t feel guilty about spending too much on something she loves. “The prom’s popularity waned in the late ‘60s and early ‘70s,” Best writes in Prom Night. Granted, the prom dress wasn’t very sexy at its midcentury inception. Prim and ultrafeminine was the M.O. instead. In the 1940s, prom dress silhouettes were often cut slim and close to the body. This wasn’t done for the sake of a sexier, more body-con dress: It was due to WWII fabric rations. “The prom dress is critically important to this invention of a sexual self,” Best writes, detailing how she overheard some of the girls she interviewed describing their fathers’ “utter discomfort” upon seeing their risqué getups for the big night, which provide proof “that the girls had succeeded in transforming themselves.The practice skewed younger in the decade that followed, emerging as a teen tradition at high schools by the 1940s.
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NYC Glamour Couture owner Matilda Ndrecka said girls start shopping for prom five to six months prior to the big night. Through the years, she has watched the prom stress level rise for young women and a lot of it has to do with social media. She said it is a competition.”Ndrecka said the styles have evolved over the years, too. A simple gown on prom night is a look of the past.The prom has endured as a meaningful teenhood tradition for decades: It’s a hotly anticipated toast to high school, playing a pivotal part of basically any teen flick worth its salt (not to mention how pivotal it can be IRL too).But the true roots of prom — short for “promenade” — are as a rite of passage, debuting at Northeast colleges such as Harvard University and Amherst College in the mid- to late 19th century, as relatively simple farewell dances for graduating classes.
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