In today’s variation of sudden developments in Decade-old Browser video games, it turns out that Shandong Hongda Mining Co. Ltd., a chinese language mining organization, has made a deal to buy RuneScape developer Jagex for $300 million. DealStreetAsia reports it as a performed deal, at the same time a publish on the RuneScape boards describes it as a “potential” acquisition. Both way,
the obvious question in my mind is, why?
There’s gold in them there browser-based RPGs from 2002, it sounds as if. However is that relatively what’s going on here? Neither record digs into the motivations behind the overture; DSA says only that the acquisition “is a component of Shandong’s plan for trade transformation at the same time as it objectives to enhance its outbound M&A [mergers and acquisitions] experience.”
in spite of this, a ferrous metal mining corporation in Shanghai buying up a UK-based videogame studio whose best-identified work is 15 years historical is, certainly, a bit unusual at first look. However RuneScape, despite its age, is a multi-tentacled free-to-play beast, and my guess is that Shandong sees it as a turnkey entry right into a market that’s very lucrative, chiefly in Asia, and also fully targeted from its core trade.
For gamers, the vital bit is that although the deal goes down, nothing will change. “Put without problems, our plans, together with the launch of NXT, Zeah, Chronicle: RuneScape Legends, God Wars Dungeon 2, and RuneScape: Idle Adventures, stay on track,” the studio wrote. “it’s business as traditional throughout Gielinor!”
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update: Jagex has despatched us a assertion indicating that experiences that the acquisition has been completed are wrong. “Jagex has entered right into a non-wonderful, non-binding association for a knowledge acquisition,” it said. “The negotiations surrounding the acquisition are ongoing and it remains very much business as ordinary for the manufacturer.”